The term SEO gets thrown a lot – but what does it actually mean? It stands for Search Engine Optimisation, and is the practice of getting websites to rank highly on Google and similar search engines. Sounds simple, right? But it involves a lot of nuance and specialist knowledge, and that’s why an entire industry has formed around it.
In fact, Google now considers over 200 factors to determine the relevancy of a website, and thus its position for particular key phrases – so it’s essential you have a capable team handling your SEO strategy. That’s where High Oaks Media comes in.
In this day and age, it’s rare people pick up the Yellow Pages to flick through and find a plumber, accountant, landscaper – or whatever other professional they’re in need of. Instead, most people look to the nearest internet-enabled device they have to hand, and search for the terms they think will show relevant results. Being aware of SEO and engaging with it is the difference between securing more local or national business, and losing out to competitors with a more active SEO strategy.
High Oaks Media takes a unique approach to SEO. While most agencies will simply use their particular SEO techniques to get you to the front page, before considering the job finished, we keep you there. Ours is a proactive and long-term approach which sees us constantly tending to your website, ensuring that it doesn’t begin to slip down the rankings, and become harder and harder to find. Other SEO agencies wait for you to figure out you’re slipping and to contact them; High Oaks Media springs into action well before this point – it’s part of our commitment to going above and beyond in everything we do.
Our approach is multi-faceted, and highly effective. We avoid so called “Black Hat” SEO techniques which while initially effective, involved manipulating Google’s PageRank algorithm in ways which came to be harshly punished; today, Black Hat websites quickly fall off Google altogether.
We use “White Hat” techniques that include carefully tailored design, content writing and linking to external directories. We keep constant tabs on your chosen keywords, and can provide detailed analytic reports to clients upon request, so you’re always 100% clear on how your website is doing at any given moment.