Website Content in Surrey, London and the UK

Effective, SEO’d Web Content from UK-based Copywriters

Poorly written content can be an instant turn-off and send prospective clients away from your website, and towards a competitor’s. And who can blame them? If they feel that your approach to marketing is sloppy, they might suspect your products or services are delivered in a similarly haphazard or uncaring manner.

So what characteristics can you find in good quality content? It’s informative and accurate, punchy but not pushy, and obviously grammatically correct! It quickly gets the reader up to speed on what you offer, and why you’re deserving of their custom. Avoiding standard sales talk, it leaves the reader confident in your capabilities, and ready to pick up the phone to give you a call.

Professionally Written Marketing Copy

High Oaks Media uses professional copywriters with years of experience producing marketing copy for a real range of businesses – from new start-ups, through to industry leaders. Their work is tailored to you; they consider how you want to sound, and what your business’s “voice” is. You might wish to come across casual and conversational, or more rigorous and formal – it really depends on the type of work you carry out, your individual personalities, and the values you and your team embody.

An Essential Aspect of Effective SEO

Copy is a huge piece of the Search Engine Optimisation puzzle, and certain techniques can propel you to the dizzy heights of Google’s Page 1. These are incorporated in a delicate fashion, ensuring your content is natural sounding and a pleasure to read; often times, heavy-handed approaches to SEO copywriting can ruin a website, and make it borderline unreadable. Striking a balance between effective SEO, and enjoyable, lucid prose is equal parts art and science – and our copywriters have been mastering it for years now.

Our copywriters are an essential part of our proactive approach to Search Engine Optimisation; for example, they can pen bespoke blog articles that both improve rankings, and keep clients up to date on happenings within your industry. This has the knock on effect of further instilling a sense of trust in your business, which can directly translate into sales.